2019 Webinar 08 | Buyer Journey

2019 Webinar 08 | Buyer Journey

Date: 29 August, 2019

Webinar | The Buyer Journey within a law firm

Presented by Ben Farrow from Beaton and FirmChecker.

Date

Thursday 29th August 2019

Start Time

1:00 pm (Sydney time)

End Time

2:00 pm

Venue

Via Webinar 

Our Presenter

Ben Farrow | Beaton, Firm Checker

Overview

Join Ben as he explores the journey of the Buyer of a Law Firm and not only how important feedback is but what you do with your insights.

The Session will include:

  • Looking at a buyer-journey for a law firm, focusing on:
    • Buyers becoming aware of a firm
    • Considering a firm for work
    • Engaging/onboarding 
    • Using & Evaluating
    • Repeat buying, switching, recommendation

  • With independent research data Beaton/FirmChecker has collected over the last decade, show how firms with good data make better decisions about marketing and business development to improve:
    • 1. Client win-rates
    • 2. Client Retention
    • 3. Referral business

Professional Development

1CPD/CLE Unit / 1 Hour
CPD – Practice Management – 1 Point.






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